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020 -INTERNATIONAL STANDARD BOOK NUMBER
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040 -CATALOGING SOURCE
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a
Original cataloging agency
NEU GrandLibrary
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050 -LIBRARY OF CONGRESS CALL NUMBER
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a
Classification number
HF6146.T42
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b
Item number
B53 1996
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082 -DEWEY DECIMAL CLASSIFICATION NUMBER
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a
Dewey Classification
659.14/3
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100 -MAIN ENTRY--PERSONAL NAME
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a
Personal name
Bieler Peter
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d
Dates associated with a name
1943
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245 -TITLE STATEMENT
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a
Title
"This business has legs" :
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b
Remainder of title
how I used infomercial marketing to create the $100,000,000 Thighmaster Exerciser craze : an entrepreneurial adventure story /
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c
Statement of responsibility, etc
Peter Bieler with Suzanne Costas.
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h
Medium
BOOK
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260 -PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
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a
Place of publication, distribution, etc
New York :
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b
Name of publisher, distributor, etc
John Wiley,
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c
Date of publication, distribution, etc
1996.
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300 -PHYSICAL DESCRIPTION
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a
Extent
ix, 206 p. ;
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c
Dimensions
24 cm.
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500 -GENERAL NOTE
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a
General note
Includes index.
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Television advertising
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Infomercials
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Exercise
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700 -ADDED ENTRY--PERSONAL NAME
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a
Personal name
Costas Suzanne
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