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020 -INTERNATIONAL STANDARD BOOK NUMBER
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a
ISBN
0-03-0185971 (book-)
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020 -INTERNATIONAL STANDARD BOOK NUMBER
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a
ISBN
0-03-0191572 (disk-)
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040 -CATALOGING SOURCE
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a
Original cataloging agency
NEU GrandLibrary
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041 -LANGUAGE CODE
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a
Language code of text/sound track or separate title
tur
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050 -LIBRARY OF CONGRESS CALL NUMBER
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a
Classification number
HF5415
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b
Item number
.B53 1998
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082 -DEWEY DECIMAL CLASSIFICATION NUMBER
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a
Dewey Classification
658.8
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100 -MAIN ENTRY--PERSONAL NAME
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a
Personal name
Boone, Louis E.
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245 -TITLE STATEMENT
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a
Title
Contemporary marketing :
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b
Remainder of title
wired /
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c
Statement of responsibility, etc
Louis E. Boone, David L. Kurtz.
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h
Medium
BOOK
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260 -PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
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a
Place of publication, distribution, etc
Fort Worth :
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b
Name of publisher, distributor, etc
Dryden Press,
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c
Date of publication, distribution, etc
1998.
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300 -PHYSICAL DESCRIPTION
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a
Extent
1 v. (various pagings) :
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b
Other physical details
ill. ;
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c
Dimensions
29 cm. +
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440 -SERIES STATEMENT/ADDED ENTRY--TITLE
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a
Title
The Dryden Press series in marketing
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500 -GENERAL NOTE
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a
General note
"Discovering your marketing career / by Eric Sandburg"--Disk.
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504 -BIBLIOGRAPHY, ETC. NOTE
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a
Bibliography, etc
Includes bibliographical references and index.
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Marketing.
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700 -ADDED ENTRY--PERSONAL NAME
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a
Personal name
Kurtz, David L.
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700 -ADDED ENTRY--PERSONAL NAME
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a
Personal name
Sandburg, Eric.
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