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020 -INTERNATIONAL STANDARD BOOK NUMBER
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040 -CATALOGING SOURCE
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a
Original cataloging agency
NEU GrandLibrary
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050 -LIBRARY OF CONGRESS CALL NUMBER
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a
Classification number
HF5415.123
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b
Item number
.C58 2004
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082 -DEWEY DECIMAL CLASSIFICATION NUMBER
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a
Dewey Classification
659.1
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100 -MAIN ENTRY--PERSONAL NAME
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a
Personal name
Clow, Kenneth E.
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245 -TITLE STATEMENT
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a
Title
Integrated advertising, promotion & marketing communications /
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c
Statement of responsibility, etc
Kenneth E. Clow, Donald Baack.
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h
Medium
Book&CD
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246 -VARYING FORM OF TITLE
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a
Title proper/short title
Integrated advertising, promotion, and marketing communications
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260 -PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
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a
Place of publication, distribution, etc
Upper Saddle River, N.J. :
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b
Name of publisher, distributor, etc
Pearson Prentice Hall,
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c
Date of publication, distribution, etc
2004.
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300 -PHYSICAL DESCRIPTION
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a
Extent
xxvii, 538 p. :
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b
Other physical details
ill. ;
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c
Dimensions
28 cm.
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504 -BIBLIOGRAPHY, ETC. NOTE
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a
Bibliography, etc
Includes bibliographical references and indexes.
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Communication in marketing
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Advertising
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700 -ADDED ENTRY--PERSONAL NAME
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a
Personal name
Baack, Donald.
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