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020 -INTERNATIONAL STANDARD BOOK NUMBER
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020 -INTERNATIONAL STANDARD BOOK NUMBER
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a
ISBN
0-07-2837861 (alk. paper-)
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040 -CATALOGING SOURCE
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a
Original cataloging agency
NEU GrandLibrary
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041 -LANGUAGE CODE
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a
Language code of text/sound track or separate title
eng
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050 -LIBRARY OF CONGRESS CALL NUMBER
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a
Classification number
HF5415.2
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b
Item number
.C635 2006
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082 -DEWEY DECIMAL CLASSIFICATION NUMBER
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a
Dewey Classification
658.8/3
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100 -MAIN ENTRY--PERSONAL NAME
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a
Personal name
Cooper Donald R
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245 -TITLE STATEMENT
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a
Title
Marketing research /
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c
Statement of responsibility, etc
Donald R. Cooper, Pamela S. Schindler.
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h
Medium
BOOK
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260 -PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
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a
Place of publication, distribution, etc
New York :
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b
Name of publisher, distributor, etc
McGraw-Hill/Irwin,
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c
Date of publication, distribution, etc
c2006.
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300 -PHYSICAL DESCRIPTION
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a
Extent
xix, 790 p. :
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b
Other physical details
ill. ;
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c
Dimensions
28 cm. + |e 1 CD-ROM (3 1/2 in.)
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440 -SERIES STATEMENT/ADDED ENTRY--TITLE
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a
Title
The McGraw-Hill/Irwin series in marketing
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504 -BIBLIOGRAPHY, ETC. NOTE
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a
Bibliography, etc
Includes bibliographical references (p. 726-749) and indexes.
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538 -SYSTEM DETAILS NOTE
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a
System details note
System requirements for accompanying computer disc: Windows 95, Windows NT 3.51 or higher.
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Marketing research
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700 -ADDED ENTRY--PERSONAL NAME
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a
Personal name
Schindler Pamela S
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