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020 -INTERNATIONAL STANDARD BOOK NUMBER
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040 -CATALOGING SOURCE
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a
Original cataloging agency
NEU GrandLibrary
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050 -LIBRARY OF CONGRESS CALL NUMBER
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a
Classification number
HF5415.2
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b
Item number
.C66 1973
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082 -DEWEY DECIMAL CLASSIFICATION NUMBER
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a
Dewey Classification
658.8/3/08
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100 -MAIN ENTRY--PERSONAL NAME
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a
Personal name
Cox, Keith Kohn.
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245 -TITLE STATEMENT
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a
Title
Readings in the marketing research process.
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c
Statement of responsibility, etc
Edited by Keith K. Cox and Ben M. Enis.
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h
Medium
BOOK
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260 -PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
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a
Place of publication, distribution, etc
Pacific Palisades, Calif.,
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b
Name of publisher, distributor, etc
Goodyear Pub. Co.
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c
Date of publication, distribution, etc
1973.
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300 -PHYSICAL DESCRIPTION
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a
Extent
xiii, 400 p.
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b
Other physical details
illus.
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c
Dimensions
23 cm.
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500 -GENERAL NOTE
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a
General note
Companion vol. to the compilers' The marketing research process.
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504 -BIBLIOGRAPHY, ETC. NOTE
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a
Bibliography, etc
Includes bibliographical references.
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Marketing research.
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Decision making.
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700 -ADDED ENTRY--PERSONAL NAME
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a
Personal name
Enis, Ben M.
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