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020 -INTERNATIONAL STANDARD BOOK NUMBER
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020 -INTERNATIONAL STANDARD BOOK NUMBER
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040 -CATALOGING SOURCE
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a
Original cataloging agency
NEU GrandLibrary
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050 -LIBRARY OF CONGRESS CALL NUMBER
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a
Classification number
HF5826.5
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b
Item number
.D38 1981
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082 -DEWEY DECIMAL CLASSIFICATION NUMBER
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a
Dewey Classification
659.13
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100 -MAIN ENTRY--PERSONAL NAME
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a
Personal name
Davis Martyn P
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245 -TITLE STATEMENT
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a
Title
The effective use of advertising media :
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b
Remainder of title
a practical guide /
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c
Statement of responsibility, etc
by Martyn P. Davis.
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h
Medium
BOOK
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260 -PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
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a
Place of publication, distribution, etc
London :
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b
Name of publisher, distributor, etc
Business Books,
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c
Date of publication, distribution, etc
1981.
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300 -PHYSICAL DESCRIPTION
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a
Extent
xxiv, 322 p. :
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b
Other physical details
ill. ;
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c
Dimensions
25 cm.
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500 -GENERAL NOTE
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a
General note
Includes index.
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Advertising media planning
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