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040 -CATALOGING SOURCE
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a
Original cataloging agency
NEU GrandLibrary
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010 -LIBRARY OF CONGRESS CONTROL NUMBER
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a
LC control number
\98042858
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020 -INTERNATIONAL STANDARD BOOK NUMBER
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a
ISBN
\-01-32622394 (pbk) -:
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050 -LIBRARY OF CONGRESS CALL NUMBER
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a
Classification number
HF5415
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b
Item number
.D753 1997
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082 -DEWEY DECIMAL CLASSIFICATION NUMBER
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a
Dewey Classification
658.8
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100 -MAIN ENTRY--PERSONAL NAME
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a
Personal name
Doyle, P.,
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d
Dates associated with a name
1943-
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245 -TITLE STATEMENT
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a
Title
Marketing management and strategy /
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c
Statement of responsibility, etc
Peter Doyle.
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h
Medium
BOOK
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260 -PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
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a
Place of publication, distribution, etc
\London :
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b
Name of publisher, distributor, etc
Prentice Hall Europe,
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c
Date of publication, distribution, etc
1997.
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300 -PHYSICAL DESCRIPTION
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a
Extent
xvii, 465 p. :
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b
Other physical details
ill. ;
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c
Dimensions
24 cm.
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504 -BIBLIOGRAPHY, ETC. NOTE
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a
Bibliography, etc
Includes bibliographical references and index.
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Marketing
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