|
040 -CATALOGING SOURCE
|
|
a
Original cataloging agency
NEU GrandLibrary
|
|
|
020 -INTERNATIONAL STANDARD BOOK NUMBER
|
|
|
|
050 -LIBRARY OF CONGRESS CALL NUMBER
|
|
a
Classification number
HF6161.B4
|
|
b
Item number
F7320 2005
|
|
|
100 -MAIN ENTRY--PERSONAL NAME
|
|
a
Personal name
Franzen, Giep.
|
|
|
245 -TITLE STATEMENT
|
|
a
Title
Reklamın marka değerine etkisi :
|
|
c
Statement of responsibility, etc
Giep Franzen; çeviren: Fevzi Yalım.
|
|
h
Medium
BOOK
|
|
b
Remainder of title
Brands and advertising :how advertising effectiveness influences brand equity /
|
|
|
246 -VARYING FORM OF TITLE
|
|
a
Title proper/short title
Brands and advertising :how advertising effectiveness influences brand equity
|
|
|
260 -PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
|
|
c
Date of publication, distribution, etc
2005.
|
|
a
Place of publication, distribution, etc
İstanbul :
|
|
b
Name of publisher, distributor, etc
MediaCat Kitapları,
|
|
|
300 -PHYSICAL DESCRIPTION
|
|
a
Extent
375 p. ;
|
|
c
Dimensions
24 cm.
|
|
|
650 -SUBJECT ADDED ENTRY--TOPICAL TERM
|
|
a
Topical term or geographic name as entry element
Advertising
|
|
|
700 -ADDED ENTRY--PERSONAL NAME
|
|
a
Personal name
Alım, Fevzi.
|
|
