040 -CATALOGING SOURCE
|
a
Original cataloging agency
NEU GrandLibrary
|
|
010 -LIBRARY OF CONGRESS CONTROL NUMBER
|
a
LC control number
99035001
|
|
020 -INTERNATIONAL STANDARD BOOK NUMBER
|
a
ISBN
0-415-921996 (cloth-)
|
|
050 -LIBRARY OF CONGRESS CALL NUMBER
|
a
Classification number
HF5718
|
b
Item number
.G77 2000
|
|
082 -DEWEY DECIMAL CLASSIFICATION NUMBER
|
a
Dewey Classification
658.4/5
|
|
100 -MAIN ENTRY--PERSONAL NAME
|
a
Personal name
Gronstedt, Anders.
|
|
245 -TITLE STATEMENT
|
a
Title
The customer century :
|
b
Remainder of title
lessons from world class companies in integrated marketing and communications /
|
c
Statement of responsibility, etc
Anders Gronstedt.
|
h
Medium
BOOK
|
|
260 -PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
|
a
Place of publication, distribution, etc
New York :
|
b
Name of publisher, distributor, etc
Routledge,
|
c
Date of publication, distribution, etc
2000.
|
|
300 -PHYSICAL DESCRIPTION
|
a
Extent
xiii, 238 p. :
|
b
Other physical details
ill. ;
|
c
Dimensions
24 cm.
|
|
504 -BIBLIOGRAPHY, ETC. NOTE
|
a
Bibliography, etc
Includes bibliographical references and index.
|
|
650 -SUBJECT ADDED ENTRY--TOPICAL TERM
|
a
Topical term or geographic name as entry element
Communication in management
|
|
650 -SUBJECT ADDED ENTRY--TOPICAL TERM
|
a
Topical term or geographic name as entry element
Consumer satisfaction
|
|
650 -SUBJECT ADDED ENTRY--TOPICAL TERM
|
a
Topical term or geographic name as entry element
Marketing
|
|
650 -SUBJECT ADDED ENTRY--TOPICAL TERM
|
a
Topical term or geographic name as entry element
Business communication
|
|