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020 -INTERNATIONAL STANDARD BOOK NUMBER
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a
ISBN
978-00-71315128 (pbk.-)
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020 -INTERNATIONAL STANDARD BOOK NUMBER
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a
ISBN
0-07-1315128 (pbk.-)
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040 -CATALOGING SOURCE
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a
Original cataloging agency
NEU GrandLibrary
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050 -LIBRARY OF CONGRESS CALL NUMBER
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a
Classification number
HF5415.33.U6
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b
Item number
.D65 2013
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082 -DEWEY DECIMAL CLASSIFICATION NUMBER
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a
Dewey Classification
658.83420973
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100 -MAIN ENTRY--PERSONAL NAME
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a
Personal name
Hawkins, Del I.
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245 -TITLE STATEMENT
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a
Title
Consumer behavior :
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b
Remainder of title
building marketing strategy /
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c
Statement of responsibility, etc
Del I. Hawkins, David L. Mothersbaugh.
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h
Medium
BOOK
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260 -PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
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a
Place of publication, distribution, etc
New York, NY :
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b
Name of publisher, distributor, etc
McGraw-Hill/Irwin,
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c
Date of publication, distribution, etc
c2013.
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300 -PHYSICAL DESCRIPTION
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a
Extent
xxvii, 772 p. :
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b
Other physical details
ill. (some col.) ;
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c
Dimensions
26 cm. +
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500 -GENERAL NOTE
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a
General note
"This international student edition is for use outside of the US. McGraw-Hill international edition"--Cover.
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504 -BIBLIOGRAPHY, ETC. NOTE
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a
Bibliography, etc
Includes bibliographical references and index.
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Consumer behavior
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Market surveys
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Consumer behavior
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700 -ADDED ENTRY--PERSONAL NAME
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a
Personal name
Mothersbaugh, David L.
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