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040 -CATALOGING SOURCE
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a
Original cataloging agency
NEU GrandLibrary
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010 -LIBRARY OF CONGRESS CONTROL NUMBER
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a
LC control number
78002247
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020 -INTERNATIONAL STANDARD BOOK NUMBER
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050 -LIBRARY OF CONGRESS CALL NUMBER
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a
Classification number
HF5821
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b
Item number
.H634 1978
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082 -DEWEY DECIMAL CLASSIFICATION NUMBER
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a
Dewey Classification
659.1
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100 -MAIN ENTRY--PERSONAL NAME
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a
Personal name
Holtje Herbert
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245 -TITLE STATEMENT
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a
Title
Schaum's outline of theory and problems of advertising /
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c
Statement of responsibility, etc
by Herbert F. Holtje.
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h
Medium
BOOK
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300 -PHYSICAL DESCRIPTION
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a
Extent
183 p. :
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b
Other physical details
ill. ;
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c
Dimensions
28 cm.
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490 -SERIES STATEMENT
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a
Series statement
Schaum's outline series
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500 -GENERAL NOTE
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a
General note
Includes index.
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Advertising
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Advertising
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740 -ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE
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a
Uncontrolled related/analytical title
Theory and problems of advertising.
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