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020 -INTERNATIONAL STANDARD BOOK NUMBER
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040 -CATALOGING SOURCE
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a
Original cataloging agency
NEU GrandLibrary
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041 -LANGUAGE CODE
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a
Language code of text/sound track or separate title
tur
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050 -LIBRARY OF CONGRESS CALL NUMBER
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a
Classification number
HF5810.H6
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b
Item number
R45 2001
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100 -MAIN ENTRY--PERSONAL NAME
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a
Personal name
Hopkins, Claude C.,
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d
Dates associated with a name
1866-1932.
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245 -TITLE STATEMENT
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a
Title
Reklamcılık yaşantım & bilimsel reklamcılık /
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c
Statement of responsibility, etc
Claude C. Hopkins; translated from the English by Mustafa K. Gerçeker.
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h
Medium
BOOK
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246 -VARYING FORM OF TITLE
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a
Title proper/short title
Reklamcılık yaşantım ve bilimsel reklamcılık.
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246 -VARYING FORM OF TITLE
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a
Title proper/short title
Bilimsel reklamcılık.
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260 -PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
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a
Place of publication, distribution, etc
İstanbul :
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b
Name of publisher, distributor, etc
Yapı Kredi Yayınları,
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c
Date of publication, distribution, etc
2001.
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300 -PHYSICAL DESCRIPTION
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a
Extent
222 p. ;
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c
Dimensions
21 cm.
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490 -SERIES STATEMENT
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a
Series statement
Yapı Kredi Yayınları;
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v
Volume number/sequential designation
743.
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a
Series statement
İletişim;
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v
Volume number/sequential designation
5.
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500 -GENERAL NOTE
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a
General note
Original title: My life in advertising & scientific advertising.
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Advertising.
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700 -ADDED ENTRY--PERSONAL NAME
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a
Personal name
Gerçeker, Mustafa K.
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740 -ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE
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a
Uncontrolled related/analytical title
My life in advertising [and] scientific advertising.
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830 -SERIES ADDED ENTRY--UNIFORM TITLE
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a
Uniform title
Yapı Kredi Yayınları;
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830 -SERIES ADDED ENTRY--UNIFORM TITLE
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a
Uniform title
İletişim Dizisi (Yapı Kredi Yayınları);
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