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020 -INTERNATIONAL STANDARD BOOK NUMBER
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a
ISBN
0-07-7096134 (pbk-)
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040 -CATALOGING SOURCE
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a
Original cataloging agency
NEU GrandLibrary
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050 -LIBRARY OF CONGRESS CALL NUMBER
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a
Classification number
HF5415
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b
Item number
.J63 2001
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082 -DEWEY DECIMAL CLASSIFICATION NUMBER
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a
Dewey Classification
658.8
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100 -MAIN ENTRY--PERSONAL NAME
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a
Personal name
Jobber, David,
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d
Dates associated with a name
1947-
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245 -TITLE STATEMENT
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a
Title
Principles and practice of marketing /
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c
Statement of responsibility, etc
David Jobber.
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h
Medium
BOOK
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260 -PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
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a
Place of publication, distribution, etc
London :
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b
Name of publisher, distributor, etc
McGraw-Hill,
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c
Date of publication, distribution, etc
2001.
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300 -PHYSICAL DESCRIPTION
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a
Extent
xxiv, 823 p. :
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b
Other physical details
col. ill., 1 col. port. ;
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c
Dimensions
27 cm.
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500 -GENERAL NOTE
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a
General note
One CD-ROM in pocket attached to inside back cover.
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500 -GENERAL NOTE
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a
General note
Previous ed.: 1998.
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504 -BIBLIOGRAPHY, ETC. NOTE
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a
Bibliography, etc
Includes bibliographical references and index.
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Marketing.
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Marketing
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