020 -INTERNATIONAL STANDARD BOOK NUMBER
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020 -INTERNATIONAL STANDARD BOOK NUMBER
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040 -CATALOGING SOURCE
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a
Original cataloging agency
NEU GrandLibrary
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050 -LIBRARY OF CONGRESS CALL NUMBER
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a
Classification number
HF5823
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b
Item number
.K334 1991
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082 -DEWEY DECIMAL CLASSIFICATION NUMBER
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a
Dewey Classification
659.1
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100 -MAIN ENTRY--PERSONAL NAME
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a
Personal name
Keding Ann
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245 -TITLE STATEMENT
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a
Title
How to produce creative advertising :
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b
Remainder of title
proven techniques & computer applications /
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c
Statement of responsibility, etc
Ann Keding, Thomas Bivins.
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h
Medium
BOOK
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260 -PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
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a
Place of publication, distribution, etc
Lincolnwood, Ill., USA :
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b
Name of publisher, distributor, etc
NTC Business Books,
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c
Date of publication, distribution, etc
1991.
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300 -PHYSICAL DESCRIPTION
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a
Extent
ix, 181 :
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b
Other physical details
ill. ;
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c
Dimensions
29 cm.
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504 -BIBLIOGRAPHY, ETC. NOTE
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a
Bibliography, etc
Includes bibliographical references and index.
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Advertising
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Advertising
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Advertising copy
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Advertising layout and typography
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Advertising media planning
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700 -ADDED ENTRY--PERSONAL NAME
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a
Personal name
Bivins Thomas H
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d
Dates associated with a name
1947
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740 -ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE
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a
Uncontrolled related/analytical title
Creative advertising.
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856 -ELECTRONIC LOCATION AND ACCESS
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