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040 -CATALOGING SOURCE
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a
Original cataloging agency
NEU GrandLibrary
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050 -LIBRARY OF CONGRESS CALL NUMBER
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a
Classification number
HF5415.13
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b
Item number
.K68 2000
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100 -MAIN ENTRY--PERSONAL NAME
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a
Personal name
Kotler, Philip,
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d
Dates associated with a name
1931-
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245 -TITLE STATEMENT
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a
Title
Pazarlama yönetimi /
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c
Statement of responsibility, etc
Philip Kotler ; tercüme Nejat Muallimoğlu
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h
Medium
BOOK
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260 -PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
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a
Place of publication, distribution, etc
İstanbul :
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b
Name of publisher, distributor, etc
Beta,
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c
Date of publication, distribution, etc
2000.
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300 -PHYSICAL DESCRIPTION
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a
Extent
xlviii, 769 s. :
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b
Other physical details
res., şekl.
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500 -GENERAL NOTE
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a
General note
Kaynakçalar ve dizin var
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Marketing
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700 -ADDED ENTRY--PERSONAL NAME
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a
Personal name
Muallimoğlu, Nejat.
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