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020 -INTERNATIONAL STANDARD BOOK NUMBER
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a
ISBN
0-471-170682 (alk. paper-)
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040 -CATALOGING SOURCE
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a
Original cataloging agency
NEU GrandLibrary
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050 -LIBRARY OF CONGRESS CALL NUMBER
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a
Classification number
HF5415.2
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b
Item number
.K86 1999
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082 -DEWEY DECIMAL CLASSIFICATION NUMBER
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a
Dewey Classification
658.8/3
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100 -MAIN ENTRY--PERSONAL NAME
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a
Personal name
Kumar, Vineet.
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245 -TITLE STATEMENT
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a
Title
Essentials of marketing research /
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c
Statement of responsibility, etc
V. Kumar, David A. Aaker, George S. Day.
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h
Medium
BOOK
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260 -PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
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a
Place of publication, distribution, etc
New York :
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b
Name of publisher, distributor, etc
Wiley,
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c
Date of publication, distribution, etc
c1999.
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300 -PHYSICAL DESCRIPTION
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a
Extent
xvi, 623 p. :
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b
Other physical details
ill. ;
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c
Dimensions
26 cm.
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504 -BIBLIOGRAPHY, ETC. NOTE
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a
Bibliography, etc
Includes bibliographical references and index.
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Marketing research
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700 -ADDED ENTRY--PERSONAL NAME
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a
Personal name
Aaker, David A.,
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d
Dates associated with a name
1946-
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700 -ADDED ENTRY--PERSONAL NAME
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a
Personal name
Day George S
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856 -ELECTRONIC LOCATION AND ACCESS
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856 -ELECTRONIC LOCATION AND ACCESS
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