a ISBN 978-01-36094234-

a ISBN 0-13-6094236-

a Original cataloging agency NEU GrandLibrary

a Language code of text/sound track or separate title eng

a Classification number HF5415.2

b Item number .M29 2010

a Personal name Malhotra, Naresh K.

a Title Marketing research :

b Remainder of title an applied orientation /

c Statement of responsibility, etc Naresh K. Malhotra.

h Medium BOOK

a Place of publication, distribution, etc Upper Saddle River, N.J. ;

a Place of publication, distribution, etc London :

b Name of publisher, distributor, etc Pearson Education,

c Date of publication, distribution, etc c2010.

a Extent 929 p. :

b Other physical details ill., ports. ;

c Dimensions 28 cm.

a General note This is a Pearson Global Edition. The Pearson Editorial team worked closely with educators around the world to include content especially relevant to students outside of the United States.

a Bibliography, etc Includes bibliographical references and index.

a Summary, etc Marketing Research: An Applied Orientation allows students to actually experience the interaction between marketing research and marketing decision-making. Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material. The sixth edition is even more current, contemporary, illustrative, and sensitive to user needs.

a Topical term or geographic name as entry element Marketing research.

a Topical term or geographic name as entry element Marketing research