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020 -INTERNATIONAL STANDARD BOOK NUMBER
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020 -INTERNATIONAL STANDARD BOOK NUMBER
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040 -CATALOGING SOURCE
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a
Original cataloging agency
NEU GrandLibrary
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041 -LANGUAGE CODE
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a
Language code of text/sound track or separate title
eng
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050 -LIBRARY OF CONGRESS CALL NUMBER
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a
Classification number
HF5415.122
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b
Item number
.M573 1994
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100 -MAIN ENTRY--PERSONAL NAME
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a
Personal name
Misner Ivan R
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d
Dates associated with a name
1956
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245 -TITLE STATEMENT
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a
Title
The world's best-known marketing secret :
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b
Remainder of title
building your business with word-of-mouth marketing /
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c
Statement of responsibility, etc
Ivan R. Misner.
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h
Medium
BOOK
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260 -PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
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a
Place of publication, distribution, etc
Austin, Tex. :
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b
Name of publisher, distributor, etc
Bard & Stephen,
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c
Date of publication, distribution, etc
c1994.
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300 -PHYSICAL DESCRIPTION
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a
Extent
223 p. :
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b
Other physical details
ill. ;
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c
Dimensions
23 cm.
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504 -BIBLIOGRAPHY, ETC. NOTE
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a
Bibliography, etc
Includes bibliographical references (p. 211-216) and index.
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Marketing
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Wordofmouth advertising
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740 -ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE
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a
Uncontrolled related/analytical title
World's best known marketing secret.
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