|
040 -CATALOGING SOURCE
|
|
a
Original cataloging agency
NEU GrandLibrary
|
|
|
010 -LIBRARY OF CONGRESS CONTROL NUMBER
|
|
a
LC control number
94004289
|
|
|
020 -INTERNATIONAL STANDARD BOOK NUMBER
|
|
|
|
050 -LIBRARY OF CONGRESS CALL NUMBER
|
|
a
Classification number
HF5415.13
|
|
b
Item number
.P3242 1994
|
|
|
082 -DEWEY DECIMAL CLASSIFICATION NUMBER
|
|
a
Dewey Classification
658.8
|
|
|
100 -MAIN ENTRY--PERSONAL NAME
|
|
a
Personal name
Palmer, Adrian,
|
|
d
Dates associated with a name
1955-
|
|
|
245 -TITLE STATEMENT
|
|
a
Title
Principles of services marketing /
|
|
c
Statement of responsibility, etc
Adrian Palmer.
|
|
h
Medium
BOOK
|
|
|
260 -PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
|
|
a
Place of publication, distribution, etc
London ;
|
|
a
Place of publication, distribution, etc
New York :
|
|
b
Name of publisher, distributor, etc
McGraw-Hill,
|
|
c
Date of publication, distribution, etc
c1994.
|
|
|
300 -PHYSICAL DESCRIPTION
|
|
a
Extent
xvi, 345 p. :
|
|
b
Other physical details
ill. ;
|
|
c
Dimensions
24 cm.
|
|
|
504 -BIBLIOGRAPHY, ETC. NOTE
|
|
a
Bibliography, etc
Includes bibliographical references (p. [331]-340) and index.
|
|
|
650 -SUBJECT ADDED ENTRY--TOPICAL TERM
|
|
a
Topical term or geographic name as entry element
Marketing
|
|
|
650 -SUBJECT ADDED ENTRY--TOPICAL TERM
|
|
a
Topical term or geographic name as entry element
Service industries
|
|
