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020 -INTERNATIONAL STANDARD BOOK NUMBER
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040 -CATALOGING SOURCE
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a
Original cataloging agency
NEU GrandLibrary
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050 -LIBRARY OF CONGRESS CALL NUMBER
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a
Classification number
HF1009.5
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b
Item number
.R49 1983
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082 -DEWEY DECIMAL CLASSIFICATION NUMBER
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a
Dewey Classification
658.8/48
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100 -MAIN ENTRY--PERSONAL NAME
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a
Personal name
Ricks, David A.
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245 -TITLE STATEMENT
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a
Title
Big business blunders :
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b
Remainder of title
mistakes in multinational marketing /
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c
Statement of responsibility, etc
David A. Ricks.
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h
Medium
BOOK
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260 -PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
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a
Place of publication, distribution, etc
Homewood, Ill. :
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b
Name of publisher, distributor, etc
Dow Jones-Irwin,
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c
Date of publication, distribution, etc
1983.
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300 -PHYSICAL DESCRIPTION
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a
Extent
x, 158 p. :
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b
Other physical details
ill. ;
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c
Dimensions
23 cm.
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490 -SERIES STATEMENT
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a
Series statement
Irwin series in marketing
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504 -BIBLIOGRAPHY, ETC. NOTE
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a
Bibliography, etc
Bibliography: p. 155-158.
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Export marketing.
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
International business enterprises.
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830 -SERIES ADDED ENTRY--UNIFORM TITLE
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a
Uniform title
Irwin series in marketing.
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