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040 -CATALOGING SOURCE
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a
Original cataloging agency
NEU GrandLibrary
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020 -INTERNATIONAL STANDARD BOOK NUMBER
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050 -LIBRARY OF CONGRESS CALL NUMBER
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a
Classification number
HF6146.T42
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b
Item number
R8820 1996
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100 -MAIN ENTRY--PERSONAL NAME
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a
Personal name
Rutherford Paul
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d
Dates associated with a name
1944
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245 -TITLE STATEMENT
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a
Title
Yeni ikonalar? :
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b
Remainder of title
televizyonda reklam sanatı /
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c
Statement of responsibility, etc
Paul Rutherford ; çeviren Mustafa K. Gerçeker.
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h
Medium
BOOK
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260 -PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
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a
Place of publication, distribution, etc
İstanbul :
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b
Name of publisher, distributor, etc
Yapı Kredi Yayınları Ltd. Şti.,
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c
Date of publication, distribution, etc
1996.
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300 -PHYSICAL DESCRIPTION
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a
Extent
304, [8] p. :
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b
Other physical details
ill. (some col.) ;
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c
Dimensions
21 cm.
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490 -SERIES STATEMENT
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a
Series statement
İletişim ;
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v
Volume number/sequential designation
4.
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500 -GENERAL NOTE
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a
General note
Original title ; The new icons? : the art of television advertising.
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504 -BIBLIOGRAPHY, ETC. NOTE
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a
Bibliography, etc
Includes bibliographical references (p. [239]-251) and index.
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Television advertising
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700 -ADDED ENTRY--PERSONAL NAME
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a
Personal name
Gerçeker, Mustafa K.
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