a ISBN 978-01-3708512-5

a ISBN 0-13-708512-5

a Original cataloging agency NEU GrandLibrary

a Classification number HD30.37

b Item number .S49 2011

a Dewey Classification 658.8/72

a Personal name Shih, Clara Chung-wai.

a Title The facebook era :

b Remainder of title tapping online social networks to market, sell, and innovate /

c Statement of responsibility, etc Clara Shih.

h Medium BOOK

a Place of publication, distribution, etc Upper Saddle River, NJ :

b Name of publisher, distributor, etc Prentice Hall,

c Date of publication, distribution, etc 2011.

a Extent xvi, 350 p. :

b Other physical details ill. ;

c Dimensions 23 cm.

a General note Includes index.

a Formatted contents note The fourth revolution -- The new social norms -- How relationships and social capital are changing -- Social networking across your organization -- Sales in the facebook era -- Customer service in the facebook era -- Marketing in the facebook era -- Innovation and collaboration in the facebook era -- Recruiting in the facebook era -- Step-by-step guide to social networking for business -- How to : develop your facebook era plan and metrics -- How to : build and manage relationships on the social web -- How to : engage customers with facebook pages and twitter -- How to : advertise and promote on the social web -- Social networking strategy -- Advice for small business -- Advice for nonprofits, healthcare, education, and political campaigns -- Corporate governance, strategy, and implementation -- The future of social business.

a Topical term or geographic name as entry element Business enterprises

a Topical term or geographic name as entry element Online social networks.