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010 -LIBRARY OF CONGRESS CONTROL NUMBER
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a
LC control number
93028550
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020 -INTERNATIONAL STANDARD BOOK NUMBER
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a
ISBN
0-07-0610150 (alk. paper-)
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040 -CATALOGING SOURCE
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a
Original cataloging agency
NEU GrandLibrary
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041 -LANGUAGE CODE
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a
Language code of text/sound track or separate title
eng
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050 -LIBRARY OF CONGRESS CALL NUMBER
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a
Classification number
HF5415
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b
Item number
.S745 1994
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082 -DEWEY DECIMAL CLASSIFICATION NUMBER
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a
Dewey Classification
658.8
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100 -MAIN ENTRY--PERSONAL NAME
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a
Personal name
Stanton William J
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245 -TITLE STATEMENT
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a
Title
Fundamentals of marketing /
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c
Statement of responsibility, etc
William J. Stanton, Michael J. Etzel, Bruce J. Walker.
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h
Medium
BOOK
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260 -PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
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a
Place of publication, distribution, etc
New York :
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b
Name of publisher, distributor, etc
McGraw-Hill,
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c
Date of publication, distribution, etc
c1994.
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300 -PHYSICAL DESCRIPTION
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a
Extent
xxviii, 697 p. :
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b
Other physical details
co;. ill., col. maps ;
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c
Dimensions
27 cm.
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440 -SERIES STATEMENT/ADDED ENTRY--TITLE
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a
Title
McGraw-Hill series in marketing
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504 -BIBLIOGRAPHY, ETC. NOTE
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a
Bibliography, etc
Includes bibliographical references and indexes.
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Marketing
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700 -ADDED ENTRY--PERSONAL NAME
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a
Personal name
Walker, Bruce J.
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700 -ADDED ENTRY--PERSONAL NAME
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a
Personal name
Etzel Michael J
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