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020 -INTERNATIONAL STANDARD BOOK NUMBER
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040 -CATALOGING SOURCE
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a
Original cataloging agency
NEU GrandLibrary
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041 -LANGUAGE CODE
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a
Language code of text/sound track or separate title
tur
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050 -LIBRARY OF CONGRESS CALL NUMBER
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a
Classification number
HF5827.2
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b
Item number
.T7619 2006
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100 -MAIN ENTRY--PERSONAL NAME
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a
Personal name
Trout, Jack.
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245 -TITLE STATEMENT
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a
Title
Yeni konumlandırma :
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b
Remainder of title
dünyanın bir numaralı iş stratejisindeki en son gelişmeler /
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c
Statement of responsibility, etc
Jack Trout, Steve Rivkin ; translated by Ahmet Gürsel.
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h
Medium
BOOK
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260 -PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
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a
Place of publication, distribution, etc
İstanbul :
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b
Name of publisher, distributor, etc
Optimist yayınları,
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c
Date of publication, distribution, etc
2006.
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300 -PHYSICAL DESCRIPTION
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a
Extent
175 p. ;
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c
Dimensions
21 cm.
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490 -SERIES STATEMENT
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a
Series statement
Optimist yayınları ;
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v
Volume number/sequential designation
76.
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500 -GENERAL NOTE
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a
General note
Original title :The New Positioning.
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Positioning (Advertising)
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700 -ADDED ENTRY--PERSONAL NAME
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a
Personal name
Rivkin, Steve,
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d
Dates associated with a name
1947-
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700 -ADDED ENTRY--PERSONAL NAME
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a
Personal name
Ries, Al.
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