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020 -INTERNATIONAL STANDARD BOOK NUMBER
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020 -INTERNATIONAL STANDARD BOOK NUMBER
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040 -CATALOGING SOURCE
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a
Original cataloging agency
NEU GrandLibrary
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041 -LANGUAGE CODE
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a
Language code of text/sound track or separate title
eng
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050 -LIBRARY OF CONGRESS CALL NUMBER
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a
Classification number
HD9980.5
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b
Item number
.Z45 2000
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100 -MAIN ENTRY--PERSONAL NAME
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a
Personal name
Zeithaml, Valarie A.
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245 -TITLE STATEMENT
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a
Title
Services marketing:
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b
Remainder of title
integrating customer focus across the firm/
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c
Statement of responsibility, etc
Valarie A. Zeithaml, Mary Jo Bitner.
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h
Medium
BOOK
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246 -VARYING FORM OF TITLE
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a
Title proper/short title
Integrating customer focus across the firm.
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260 -PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
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a
Place of publication, distribution, etc
Boston:
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b
Name of publisher, distributor, etc
Irwin/McGraw-Hill,
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c
Date of publication, distribution, etc
2000.
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300 -PHYSICAL DESCRIPTION
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a
Extent
xxviii, 620 p.:
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b
Other physical details
ill., tabl.;
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c
Dimensions
26 cm.
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440 -SERIES STATEMENT/ADDED ENTRY--TITLE
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a
Title
McGraw-Hill Series in Marketing.
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504 -BIBLIOGRAPHY, ETC. NOTE
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a
Bibliography, etc
Includes bibliographical references and index.
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Service industries
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Customer services.
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Marketing.
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700 -ADDED ENTRY--PERSONAL NAME
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a
Personal name
Bitner, Mary Jo.
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