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020 -INTERNATIONAL STANDARD BOOK NUMBER
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040 -CATALOGING SOURCE
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a
Original cataloging agency
NEU GrandLibrary
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041 -LANGUAGE CODE
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a
Language code of text/sound track or separate title
eng
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050 -LIBRARY OF CONGRESS CALL NUMBER
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a
Classification number
HD69.B7
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b
Item number
H37 1999
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082 -DEWEY DECIMAL CLASSIFICATION NUMBER
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a
Dewey Classification
658.8/27
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245 -TITLE STATEMENT
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a
Title
Harvard business review on brand management /
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h
Medium
BOOK
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260 -PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
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a
Place of publication, distribution, etc
Boston, Mass. :
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b
Name of publisher, distributor, etc
Harvard Business School Press,
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c
Date of publication, distribution, etc
1999.
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300 -PHYSICAL DESCRIPTION
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a
Extent
v, 204 p. :
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b
Other physical details
ill. ;
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c
Dimensions
21 cm.
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440 -SERIES STATEMENT/ADDED ENTRY--TITLE
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a
Title
The Harvard business review paperback series
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500 -GENERAL NOTE
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a
General note
Contains articles previously published in the Harvard business review.
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500 -GENERAL NOTE
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a
General note
Includes index.
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Brand name products
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