|
020 -INTERNATIONAL STANDARD BOOK NUMBER
|
|
a
ISBN
C-on-sumer behavior : building marketing strateg-y
|
|
|
020 -INTERNATIONAL STANDARD BOOK NUMBER
|
|
a
ISBN
0-07-3261548 (book & CD-ROM-)
|
|
|
040 -CATALOGING SOURCE
|
|
a
Original cataloging agency
NEU GrandLibrary
|
|
|
041 -LANGUAGE CODE
|
|
a
Language code of text/sound track or separate title
eng
|
|
|
050 -LIBRARY OF CONGRESS CALL NUMBER
|
|
a
Classification number
HF5415.33.U6
|
|
b
Item number
C653 2007
|
|
|
245 -TITLE STATEMENT
|
|
h
Medium
BOOK
|
|
a
Title
Consumer behavior :
|
|
b
Remainder of title
building marketing strategy /
|
|
c
Statement of responsibility, etc
Del I. Hawkins, David L. Mothersbaugh, Roger J. Best.
|
|
|
300 -PHYSICAL DESCRIPTION
|
|
a
Extent
xxiv, 790 p. :
|
|
b
Other physical details
col. ill. ;
|
|
c
Dimensions
27 cm. +
|
|
|
504 -BIBLIOGRAPHY, ETC. NOTE
|
|
a
Bibliography, etc
Includes bibliographical references and indexes.
|
|
|
650 -SUBJECT ADDED ENTRY--TOPICAL TERM
|
|
a
Topical term or geographic name as entry element
Consumer behavior
|
|
|
650 -SUBJECT ADDED ENTRY--TOPICAL TERM
|
|
a
Topical term or geographic name as entry element
Market surveys
|
|
|
650 -SUBJECT ADDED ENTRY--TOPICAL TERM
|
|
a
Topical term or geographic name as entry element
Consumer behavior
|
|
|
700 -ADDED ENTRY--PERSONAL NAME
|
|
a
Personal name
Hawkins, Del I.
|
|
|
700 -ADDED ENTRY--PERSONAL NAME
|
|
a
Personal name
Mothersbaugh David L
|
|
|
700 -ADDED ENTRY--PERSONAL NAME
|
|
a
Personal name
Best Roger J
|
|
