a ISBN 0-8039-5397-6

a ISBN 0-8039-5398-4

a Original cataloging agency NEU GrandLibrary

a Classification number WA590

b Item number .D457 1995

a Dewey Classification 362.1/014

a Title Designing health messages :

b Remainder of title approaches from communication theory and public health practice /

c Statement of responsibility, etc Edward Maibach, Roxanne Louiselle Parrott, editors.

h Medium BOOK

a Place of publication, distribution, etc Thousand Oaks, Calif. :

b Name of publisher, distributor, etc Sage Publications,

c Date of publication, distribution, etc 1995.

a Extent xiii, 304 p. :

b Other physical details ill. ;

c Dimensions 23 cm.

a Bibliography, etc Includes bibliographical references and index.

a Formatted contents note 1. Motivation to Attend to Health Messages: Presentation of Content and Linguistic Considerations / Roxanne Louiselle Parrott -- 2. Encouraging Risk Reduction: A Decision-Making Approach to Message Design / David R. Holtgrave, Barbara J. Tinsley and Linda S. Kay -- 3. Moving People to Behavior Change: A Staged Social Cognitive Approach to Message Design / Edward W. Maibach and David Cotton -- 4. Fear Appeals in Health Promotion Campaigns: Too Much, Too Little, or Just Right? / Jerold L. Hale and James Price Dillard -- 5. Thinking Positively: Using Positive Affect When Designing Health Messages / Jennifer L. Monahan -- 6. Designing Messages for Behavioral Inoculation / Michael Pfau -- 7. Reaching Young Audiences: Developmental Considerations in Designing Health Messages / Erica Weintraub Austin -- 8. Fishing for Success: Using the Persuasive Health Message Framework to Generate Effective Campaign Messages / Kim Witte -- 9. Using Research to Inform Campaign Development and Message Design: Examples From the "America Responds to AIDS" Campaign / Glen J. Nowak and Michael J. Siska -- 10. Choosing Audience Segmentation Strategies and Methods for Health Communication / Michael D. Slater -- 11. The Gatekeeping Process: The Right Combinations to Unlock the Gates / John McGrath -- 12. Use of Database Marketing and Consumer-Based Health Communication in Message Design: An Example From the Office of Cancer Communications' "5 a Day for Better Health" Program / R. Craig Lefebvre, Lynne Doner, Cecile Johnston, Kay Loughrey, George I. Balch and Sharyn M. Sutton -- 13. Supplementing Health Campaign Messages: Recent Developments in Informing Patients About Their Prescription Drugs / Sharon Lee Hammond -- 14. Enabling Health: Policy and Administrative Practices at a Crossroads / Roxanne Louiselle Parrott, Mary Louise Kahl and Edward W. Maibach.

a Topical term or geographic name as entry element Mass media in health education.

a Topical term or geographic name as entry element Health promotion.

a Personal name Maibach, Edward.

a Personal name Parrott, Roxanne.