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020 -INTERNATIONAL STANDARD BOOK NUMBER
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040 -CATALOGING SOURCE
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a
Original cataloging agency
NEU GrandLibrary
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050 -LIBRARY OF CONGRESS CALL NUMBER
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a
Classification number
HF5415
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b
Item number
.M29936 1989
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082 -DEWEY DECIMAL CLASSIFICATION NUMBER
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a
Dewey Classification
658.8
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245 -TITLE STATEMENT
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a
Title
Marketing in action :
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b
Remainder of title
a reader /
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c
Statement of responsibility, etc
Keith K. Cox, Ed A. Blair.
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h
Medium
BOOK
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260 -PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
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a
Place of publication, distribution, etc
Englewood Cliffs, N.J. :
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b
Name of publisher, distributor, etc
Prentice Hall,
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c
Date of publication, distribution, etc
c1989.
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300 -PHYSICAL DESCRIPTION
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a
Extent
xii, 228 p. :
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b
Other physical details
ill. ;
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c
Dimensions
24 cm.
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500 -GENERAL NOTE
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a
General note
Articles originally published 1975-1988.
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Marketing.
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700 -ADDED ENTRY--PERSONAL NAME
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a
Personal name
Cox, Keith Kohn.
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700 -ADDED ENTRY--PERSONAL NAME
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a
Personal name
Blair, Edward,
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d
Dates associated with a name
1923-
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