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The global marketing imperative /
(Czinkota, Michael R.) |
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Bibliographical information (record 107690) |
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- Includes bibliographical references (p. 279-284) and index.
- The global imperative : the world is your market place -- Familiarity breeds success : international research : the broad-brush approach -- The closer, the better : in-depth international research -- Taking your first steps : finding local guides and shipping the goods -- Presence without proprietorship : easing into the market through licensing and franchising -- The art of negotiation : global style -- What if the shoe doesn't fit : adapting products for international markets -- What price the world? Global pricing strategy -- The payoff : establishing terms of payment -- Tapping into public financing : commercial loans and lines of credit -- Countertrade : the old barter system takes on new life -- Betting on the winners : foreign direct investment, joint ventures, and management contracts -- Who's at the wheel? Controlling foreign operations -- Getting the word out : global promotional strategies, policies, and ploys -- Remarkable, risky, and rewarding : global marketing into the 21st century.
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Barcode |
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Library |
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1822987060
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Item available
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NEU Grand LibraryGrnd. Floor (HF1416 .C95 1995)
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General Collection |
Gifted by: Deniz Plaza |
6102877927
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Item available
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NEU Grand LibraryGrnd. Floor (HF1416 .C95 1995)
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General Collection |
Gifted by: Ahmet Ertugan |
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