- Includes bibliographical references (p. 245-248) and index. - Think! -- Ego alert! -- The language of humility -- The deep dive for curiosity -- Welcome to the main event -- No more guessing -- Resist the solution seduction! -- Failure at the speed of light : addicted to speed -- In God we trust, everyone else bring evidence -- Searching for soft evidence -- Digging for hard evidence -- Whiteboard economics -- Who and what else is affected? -- Let's get real, or let's not play -- Why ask why? -- Pay attention : time, people, and money -- Maybe-proof your company -- The age of Now.
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