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Data mining techniques : (Berry Michael J A)
Bibliographical information (record 199352)
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Data mining techniques :
Subtitle:
 for marketing, sales, and customer relationship management /
Author:
 Berry Michael J A Search in Online Databases

Publisher:
Wiley,
ISBN:
 0471470643
Edition:
 2004.
Classification:
 HF5415.125
Dewey:
 658.8/02
Additional related names
Detailed notes
    - Includes index.
    - Why and whatis data mining? -- The virtuous cycle of data mining -- Data mining methodology and best practices -- Data mining applications in marketing and customer relationship management -- The lure of statistics : data mining using familiar tools -- Decision trees -- Artificial neural networks -- Nearest neighbor approaches : memory-based reasoning and collaborative filtering -- Market basket analysis and association rules -- Link analysis -- Automatic cluster detection -- Knowing when to worry : hazard functions and survival analysis in marketing -- Genetic algorithms -- Data mining throughout the customer life cycle -- Data warehousing, OLAP, and data mining -- Building the data mining environment -- Preparing data for mining -- Putting data mining to work.
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Items (1)
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Status
Library
Section
4755845238
Item available
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