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Leveraging Japan : (Fields, George.)
Bibliographical information (record 210860)
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Leveraging Japan :
Subtitle:
 marketing to the new Asia /
Author:
 Fields, George. Search in Online Databases

Publisher:
Jossey-Bass,
ISBN:
 078794663X
Edition:
 2000.
Classification:
 HF5415.12.J3
Dewey:
 658.8/0095
Additional related names
Detailed notes
    - Includes bibliographical references (p. 295-311) and index.
    - The fourth rush -- From shoji screen to sheet glass-forces shaping the Japanese market -- The Japanese gateway to Asia -- Strategies for entering Japan and Asia -- From "tap water" marketing to tapping markets -- From power to finesse-segmentation, positioning, and branding -- Starting with the customer-developing products and services -- The discovery of value--pricing and promotion -- Good-bye to greetings-new rules of communications, advertising, and public relations -- The rise of cybermarketing -- Breaking the labyrinth-new rules of distribution -- Beyond bowing-new rules of customer satisfaction and value creation -- New rules of marketing research.
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Items (1)
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Status
Library
Section
4976699999
Item available
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