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Adventures in public relations : (Guth, David.)
Bibliographical information (record 217001)
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Adventures in public relations :
Subtitle:
 case studies and critical thinking /
Author:
 Guth, David. Search in Online Databases

Publisher:
Pearson/ Allyn and Bacon,
ISBN:
 0205405703
Edition:
 c2005.
Classification:
 HM1221
Additional related names
Detailed notes
    - Includes bibliographical references and index.
    - I: Foundations -- The world of public relations -- Analyzing case studies -- II: Internal communication -- Employee relations -- Member relations -- Investor relations -- III: External communication -- Media relations -- Community relations -- Consumer relations -- Business-to-business relations -- Cross-cultural and international relations -- IV: The social environment -- Ethics and social responsibility -- Political and public policy communication -- Crisis communications -- Cyber-relations -- Public relations society of America member code of ethics.
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Items (2)
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Library
Section
6089043612
Item available
NEU Grand LibraryGrnd. Floor (HM1221 .G86 2005)
General Collection
6088382403
Item available
NEU Grand LibraryGrnd. Floor (HM1221 .G86 2005)
General Collection
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