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Services marketing : (Baron, Steve)
Bibliographical information (record 255996)
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Services marketing :
Subtitle:
 text and cases /
Author:
 Baron, Steve Search in Online Databases

Publisher:
Palgrave Macmillan,
ISBN:
 9780230520936
Edition:
 2009.
Classification:
 HD9980.5
Dewey:
 658.8
URL:
http://www.loc.gov/catdir/enhancements/fy0913/2008046589-b.html
http://www.loc.gov/catdir/enhancements/fy0913/2008046589-d.html
http://www.loc.gov/catdir/enhancements/fy0913/2008046589-t.html
Additional related names
Detailed notes
    - Includes bibliographical references and index.
    - Introduction -- The contemporary context -- Service goals: the use of metaphors -- Customer interactions in services -- Consumer experiences -- Service design -- Service employees as operant resources -- Service quality and customer satisfaction -- Relationship marketing -- Service profitability -- Future research issues -- Case studies.
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Items (1)
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Status
Library
Section
6193562498
Item available
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