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Word of mouth marketing : (Sernovitz, Andy.)
Bibliographical information (record 256016)
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Word of mouth marketing :
Subtitle:
 how smart companies get people talking /
Author:
 Sernovitz, Andy. Search in Online Databases

Publisher:
Kaplan Pub.,
ISBN:
 9781427798619
Edition:
 2009.
Classification:
 HF5827.95
Dewey:
 659.13/3
Detailed notes
    - What is word of mouth marketing? -- Deep stuff : six big ideas -- The word of mouth marketing manifesto -- The five Ts in action -- Talkers : who will tell their friends about you? -- Topics : what will they talk about? -- Tools : how can you help the message travel? -- Taking part : how can you join the conversation? -- Tracking : what are people saying about you?
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Items (1)
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Status
Library
Section
6191733413
Item available
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