- Series title from jacket. - Includes bibliographical references (p. 313-318) and index. - Ch. 1. Social Entrepreneurship / J. Gregory Dees and Peter Economy -- Ch. 2. Defining Your Mission / Rob Johnston -- Ch. 3. Recognizing and Assessing New Opportunities / Jerry Kitzi -- Ch. 4. Mobilizing Resources / J. Gregory Dees -- Ch. 5. The Accountable Social Entrepreneur / Jed Emerson -- Ch. 6. Understanding Risk: The Social Entrepreneur, and Risk Management / Jed Emerson -- Ch. 7. Mastering the Art of Innovation / J. Gregory Dees -- Ch. 8. Understanding and Attracting Your "Customers" / Kristin Majeska -- Ch. 9. Financial Management / Tom McLaughlin -- Ch. 10. Planning for the Social Enterprise / Jeanne Rooney -- App. A. Social Entrepreneurs' Brief Guide to the Law.
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