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The Internet and American business / |
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Bibliographical information (record 263321) |
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- Includes bibliographical references and index.
- The Internet before commercialization / Paul E. Ceruzzi -- Innovation and the evolution of market structure for Internet access in the United States / Shane Greenstein -- Protocols for profit : web and email technologies as product and infrastructure / Thomas Haigh -- The web's missing links : search engines and portals / Thomas Haigh -- The rise, fall, and resurrection of software as a service : historical perspectives on the computer utility and software for lease on a network / Martin Campbell-Kelly and Daniel D. Garcia-Swartz -- Discovering a role online : brick-and-mortar retailers and the Internet / Ward Hanson -- Small ideas, big ideas, bad ideas, good ideas : "get big fast" and dot-com venture creation / David A. Kirsch and Brent Goldfarb -- Internet challenges for media businesses / Christine Ogan and Randall A. Beam -- Internet challenges for nonmedia industries, firms and workers : travel agencies, realtors, mortgage brokers, personal computer manufacturers, and information technology services professionals /Jeffrey R. Yost -- Resistance is futile? Reluctant and selective users of the Internet / Nathan Ensmenger -- New wine in old and new bottles : patterns and effects of the Internet on companies / James W. Cortada -- Communities and specialized information businesses / Atsushi Akera -- File sharing and the music industry / William Aspray -- Eros unbound : pornography and the Internet / Blaise Cronin -- Market and agora : community building by Internet / Wolfgang Coy.
- When we think of the Internet, we generally think of Amazon, Google, Hotmail, Napster, MySpace, and other sites for buying products, searching for information, downloading entertainment, chatting with friends, or posting photographs. In the academic literature about the Internet, however, these uses are rarely covered. The Internet and American Businessfills this gap, picking up where most scholarly histories of the Internet leave off--with the commercialization of the Internet established and its effect on traditional business a fact of life. These essays, describing challenges successfully met by some companies and failures to adapt by others, are a first attempt to understand a dynamic and exciting period of American business history. Tracing the impact of the commercialized Internet since 1995 on American business and society, the book describes new business models, new companies and adjustments by established companies, the rise of e-commerce, and community building; it considers dot-com busts and difficulties encountered by traditional industries; and it discusses such newly created problems as copyright violations associated with music file-sharing and the proliferation of Internet pornography. Contributors: Atsushi Akera, William Aspray, Randal A. Beam, Martin Campbell-Kelly, Paul E. Ceruzzi, James W. Cortada, Wolfgang Coy, Blaise Cronin, Nathan Ensmenger, Daniel D. Garcia-Swartz, Brent Goldfarb, Shane Greenstein, Thomas Haigh, Ward Hanson, David Kirsch, Christine Ogan, Jeffrey R. Yost.
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Barcode |
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6379622687
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Item available
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NEU Grand Library2nd Floor (HE7583.U6 I57 2008)
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American Corner |
Gifted by: The United States of America (USA) |
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