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Research methods for business students / (Saunders, M. N. K.)
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Research methods for business students /
Author:
 Saunders, M. N. K. Search in Online Databases

Publisher:
Pearson Education Limited,
ISBN:
 9781292016627
Edition:
 2016.
Classification:
 HD30.4
Dewey:
 650.072
Additional related names
Detailed notes
    - Revised edition of Research methods for business students, 2012.
    - Preface -- Contributors -- Publisher's acknowledgements -- Business and management research, reflective diaries and the purpose of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches to reasoning -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report -- Bibliography -- Appendices -- Glossary -- Index.
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Items (2)
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Status
Library
Section
6659027407
due:01/03/2019
NEU Grand LibraryGrnd. Floor (HD30.4 .S28 2016)
General Collection
8723022026
Item available
NEU Grand LibraryGrnd. Floor (HD30.4 .S28 2016)
General Collection
Gifted by: Anna Günsel
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