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Advertising and integrated brand promotion / (O'Guinn, Thomas C.)
Bibliographical information (record 288596)
Advertising and integrated brand promotion /
Author:
O'Guinn, Thomas C.
Search in Online Databases
Publisher:
Cengage,
ISBN:
9781285187815
Edition:
2015.
Classification:
HF5821
Detailed notes
- Includes bibliographical references and indexes.
Related links
-
Advertising.
-
Advertising media planning.
Items (1)
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Status
Library
Section
6725822481
Item available
NEU Grand LibraryGrnd. Floor (HF5821 .O34 2015)
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