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Customer equity : (Blattberg, Robert C.,)
Bibliographical information (record 332902)
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Customer equity :
Subtitle:
building and managing relationships as valuable assets /
Author:
Blattberg, Robert C., Search in Online Databases

Publisher:
Harvard Business School Press,
ISBN:
0875847641 (alk. paper)
Edition:
c2001.
Classification:
HF5415.55
Dewey:
658.8/12
Additional related names
Detailed notes
    - Includes bibliographical references and index.
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Items (1)
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Status
Library
Section
7271705791
Item available
Yeniboğaziçi Grand LibraryN/A (HF5415.55 .B585 2001)
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