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Foundations of marketing /
(Pride, William M.,) |
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Bibliographical information (record 366675) |
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- Includes bibliographical references and indexes.
- Part I: STRATEGIC MARKETING AND ITS ENVIRONMENT. 1. Customer-Driven Strategic Marketing. 2. Planning Marketing Strategies. 3. The Marketing Environment, Social Responsibility, and Ethics.-- Part II: MAREKET RESEARCH AND TARGET MARKETS. 4. Marketing Research and Information Systems. 5. Target Markets: Segmentation and Evaluation.-- PART III: CUSTOMER BEHAVIOR. 6. Consumer Buying Behavior. 7. Business Markets and Buying Behavior. 8. Global Markets and International Marketing.--Part IV: PRODUCT DECISIONS. 9. Product, Branding, and Packaging Concepts. 10. Developing and Managing Goods and Services.--Part V: PRICING DECISIONS. 11. Pricing Fundamentals. 12. Pricing Management.--Part VI: DISTRIBUTION DECISIONS. 13. Marketing Channels and Supply Chain Management. 14. Retailing, Direct Marketing and Wholesaling.--Part VII: PROMOTION DECISIONS. 15. Integrated Marketing Communications. 16. Advertising and Public Relations. 17. Personal Selling and Sales Promotion. Appendix: Careers in Marketing
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Barcode |
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Library |
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8634650172
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Item available
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University of Kyrenia Grand Library2nd Floor (HF5415 .P6584 2011)
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General Collection |
Gifted by: Ahmet Ertugan |
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UNIVERSITY OF KYRENIA LIBRARY +90 (392) 680 20 28. Near East Boulevard, Kyrenia, TRNC This software is developed by NEU Library and it is based on Koha OSS
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