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Readings in marketing management from the European journal of marketing /

Readings in marketing management from the European journal of marketing / edited by Gordon E. Greenley, David Shipley. - London ; New York : McGraw-Hill, c1988. - vii, 326 p. : ill. ; 25 cm.

Half title: Readings in marketing management.

Includes bibliographies.

ISBN: 0070841837 (pbk.) :

LCCN: 87026847

Subjects--Topical Terms:
Marketing--Management

LC Class. No.: HF5415.13

Dewey Class. No.: 658.8