Readings in marketing management from the European journal of marketing /
Readings in marketing management from the European journal of marketing /
edited by Gordon E. Greenley, David Shipley.
- London ; New York : McGraw-Hill, c1988.
- vii, 326 p. : ill. ; 25 cm.
Half title: Readings in marketing management.
Includes bibliographies.
0070841837 (pbk.) :
87026847
Marketing--Management
HF5415.13
658.8
Half title: Readings in marketing management.
Includes bibliographies.
0070841837 (pbk.) :
87026847
Marketing--Management
HF5415.13
658.8