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Marketing :

Zikmund, William G.

Marketing : creating and keeping customers in an e-commerce world / William G. Zikmund, Michael d'Amico. - 7th ed. - Cincinnati, Ohio : South-Western College Pub., c2000.. - xxxiii, 689 p. : col. ill., col. maps ; 29 cm.

Includes bibliographical references (p. 660-669) and indexes.

ISBN: 0324028113

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415

Dewey Class. No.: 658.8