Services marketing :
Bruhn Manfred
Services marketing : managing the service value chain / Manfred Bruhn and Dominck Georgi. - Harlow, England ; New York : Financial Times/Prentice Hall, 2006. - xxvi, 478 p. : ill. ; 25 cm.
Includes bibliographical references (p. 449-466) and index.
0273681575 9780273681571
Service industries--Marketing--Management
Customer services--Marketing--Management
Business logistics--Management
HD9980.5
658.8
Services marketing : managing the service value chain / Manfred Bruhn and Dominck Georgi. - Harlow, England ; New York : Financial Times/Prentice Hall, 2006. - xxvi, 478 p. : ill. ; 25 cm.
Includes bibliographical references (p. 449-466) and index.
0273681575 9780273681571
Service industries--Marketing--Management
Customer services--Marketing--Management
Business logistics--Management
HD9980.5
658.8