Managing and marketing services in the 1990s /
Teare, Richard.
Managing and marketing services in the 1990s / edited by Richard Teare with Luiz Moutinho and Neil Morgan. - \London : Cassell, 1994. - \ix, 255p.
\0304327263 (pbk) :
\93006807
Service industries
Service industries--Management
HF
658.8
Managing and marketing services in the 1990s / edited by Richard Teare with Luiz Moutinho and Neil Morgan. - \London : Cassell, 1994. - \ix, 255p.
\0304327263 (pbk) :
\93006807
Service industries
Service industries--Management
HF
658.8