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Maitland Iain

How to plan direct mail / Iain Maitland. - London ; New York : Cassell, c1996. - 115 p. : ill. ; 25 cm. - Advertiser's guides .

Includes bibliographical references (p. 108-110) and index.

ISBN: 0304334308

Subjects--Topical Terms:
Advertising Directmail--Great Britain
Direct marketing--Great Britain

LC Class. No.: HF5861

Dewey Class. No.: 658.8/4