How to plan direct mail /
Maitland Iain
How to plan direct mail / Iain Maitland. - London ; New York : Cassell, c1996. - 115 p. : ill. ; 25 cm. - Advertiser's guides .
Includes bibliographical references (p. 108-110) and index.
0304334308
Advertising Directmail--Great Britain
Direct marketing--Great Britain
HF5861
658.8/4
How to plan direct mail / Iain Maitland. - London ; New York : Cassell, c1996. - 115 p. : ill. ; 25 cm. - Advertiser's guides .
Includes bibliographical references (p. 108-110) and index.
0304334308
Advertising Directmail--Great Britain
Direct marketing--Great Britain
HF5861
658.8/4