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Marketing of Olympic sport organisations /

Ferrand Alain

Marketing of Olympic sport organisations / Alain Ferrand and Luiggino Torrigiani ; [foreword by Jean-Loup Chappelet]. - Champaign, IL : Human Kinetics, c2005. - vii, 136 p. : ill. ; 28 cm.

Includes bibliographical references (p. 133-136).

ISBN: 073605930X (soft cover)

Subjects--Topical Terms:
Sports--Societies etc--Marketing
Sports administration
Olympics--Management

LC Class. No.: GV716

Dewey Class. No.: 338.4/379648