Integrated marketing communications /
Pickton, David.
Integrated marketing communications / David Pickton, Amanda Broderick. - 2nd ed. - Upper Saddle River, N.J. : Prentice Hall Fiancial Times, 2004. - 762 p. ; 25 cm.
Includes bibliographical references and index.
0273676458
Communication in marketing
HF5415.123
658.8/02
Integrated marketing communications / David Pickton, Amanda Broderick. - 2nd ed. - Upper Saddle River, N.J. : Prentice Hall Fiancial Times, 2004. - 762 p. ; 25 cm.
Includes bibliographical references and index.
0273676458
Communication in marketing
HF5415.123
658.8/02