Marketing research :
Malhotra, Naresh K.
Marketing research : an applied orientation / Naresh K. Malhotra. - Upper Saddle River, N.J. : Prentice Hall, 2004. - 713 p. ; 28 cm.
Includes bibliographical references and indexes.
0131217291
Marketing research
HF5415.2
Marketing research : an applied orientation / Naresh K. Malhotra. - Upper Saddle River, N.J. : Prentice Hall, 2004. - 713 p. ; 28 cm.
Includes bibliographical references and indexes.
0131217291
Marketing research
HF5415.2